Gold In Contemporary And Italian Designs Available In The Shop  

 

Besides being conscious about their dresses, women have a great eye for jewellery. Walk into Shagun Jewellers in NE and you will see some precious diamonds and believe me every single piece speaks for itself. And the person who takes utmost care to display the ornaments in style is the co-owner Veena Avinashi. The shop is also being looked after by her husband Hari Avinashi and their son Shagun Avinashi.“ Every piece in our shop is haulmarked,” says Veena with confidence. You will see them all neatly displayed in the showroom and this reflects the style of the owners. According to Veena the highlight of the shop is diamonds and their great quality and above all they are certified. The diamonds in the shop are passed through Kimberley Process Certification Scheme (KPCS) and are `conflict free’ In addition to this customer service is excellent . It is their family business to sell ornamnets and that every piece in the shop is one of its kind. “ Diamonds are very trendy these days. Families come here to buy diamonds as these give a new definition to every woman and after wearing them their whole persona is changed,” says Veena. “We just got a new shipment in gold in contemporary and Italian style,” adds Veena. Some exclusive handmade kangans of gold are also available in the shop, check them out. The jewellery at the shop include22KT gold, kundan, diamond and precious stones jewellery. Veena is so fond of providing the best jewellery to her clients that she personally selects Kundan jewellery when she visits Mumbai, her favourite place in India. To select some good designs in Kundan in pure gold, she makes it a point to go to Ahmedabad, Jaipur and Hyderabad too.

How Veena came into this field is interesting. Seven years back she was running her business from home. She loved selling the diamonds from home and soon discovered that people appreciated her stuff and she knew very clearly that no one would spend a fortune on something they don’t like. She is quick to admit that her passion for jewellery made the business moving and she couldn’t handle alone. Her husband had to take retirement from a pharmaceutical firm to give company to his wife and later on their son also joined them in their suitable venture.

Veena is so particular about designs that she rejects those which are not in vogue. She takes utmost care to get the designs made according to customer’s choice. Some of their clients observe some good designs on the internet and she gets the work done from her designer back in Mumbai. There is certainly a transition from the yellow metal to diamonds these days feels Veena that is why urban clientele prefers diamonds to gold and much to the relief of women jewellery has become affordable too. Not only girls, lot of young boys come to shop for engagement rings these days. Veena maintains that if designer wear is what you are looking for then just don’t hesitate to step inside her outlet. Veena understands that recession is still not over and she can get the job done in a reasonable price and it will not pinch your pocket much.